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mim903959
Mar 03, 2022
In Our Story, Our World
Over the years of blogging and working with content marketing, I've learned a lot of lessons. Important lessons that I really wish I had known when I started. In this blog post, I'm going to share the Phone Number List top essential content marketing practices you might not be using: Develop and plan your content marketing Research your content and do keyword research Focus more on evolving content The future is in personalization: create audience personas Use your analytics to optimize your content Develop and plan your content marketing What thought do you really put into your strategy? Are you: Setting goals for your content? Create content with your goals in mind Create content based on market research? Using an editorial calendar to plan and strategize your content? Creating a content marketing strategy helps in many ways: it saves you time and money, keeps you more organized, but most importantly, it allows you to Phone Number List be more strategic about your content so you can constantly grow and improve. The most important step is defining your goals. What exactly do you want to accomplish with your content? More leads? More traffic to your business website? More conversions and sales? Improve SEO? This is extremely important because your goals should reflect your entire content marketing strategy. While an opinion blog post about breaking news in your industry can get you a lot of traffic, it won't generate leads or help you increase your sales. Likewise, if you create a webinar, you probably won't get a lot of traffic, but you will get more leads and conversions. Once you know what your goals are, you can focus exclusively on creating the types of content that will help you achieve those goals — and that's what makes content marketing strategies so incredibly important. Use the SMART (Specific, Measurable, Achievable, Relevant, and Timely) method to define one (or more) content marketing goals, then bring the Phone Number List team together to discuss the best types of content that will help you achieve those results. Using this, you can then create a content marketing calendar, designed specifically to reflect those goals. Research your content and do keyword research Whatever your goal,
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mim903959
Mar 03, 2022
In Our Story, Our World
Over the years of blogging and working with content marketing, I've learned a lot of lessons. Important lessons that I really wish I had known when I started. In this blog post, I'm going to share the top essential content marketing practices you might not be using: Develop and plan your content marketing Research your content and do keyword research Focus more on evolving content The Phone Number List future is in personalization: create audience personas Use your analytics to optimize your content Develop and plan your content marketing What thought do you really put into your strategy? Are you: Setting goals for your content? Create content with your goals in mind? Create content based on market research? Using an editorial calendar to plan and strategize your content. Creating a content marketing strategy helps in many ways: it saves you time and money, keeps you more organized, but most importantly, it allows you to be more strategic about your content so you can constantly grow and improve. The most important step is defining your goals. What exactly do you want to accomplish with your content? More leads? More traffic to Phone Number List your business website? More conversions and sales? Improve SEO? This is extremely important because your goals should reflect your entire content marketing strategy. While an opinion blog post about breaking news in your industry can get you a lot of traffic, it won't generate leads or help you increase your sales. Likewise, if you create a webinar, you probably won't get a lot of traffic, but you will get more leads and conversions. Once you know what your goals are, you can focus exclusively on creating the types of content that will help you achieve those goals — and that's what makes content marketing strategies so incredibly important. Use the SMART (Specific, Measurable, Achievable, Relevant, and Timely) method to define one (or more) content marketing goals, then bring the Phone Number List team together to discuss the best types of content that will help you achieve those results. Using this, you can then create a content marketing calendar, designed specifically to reflect those goals..
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mim903959
Mar 03, 2022
In Our Story, Our World
Successful marketing strategies focus on changing the behavior of target audiences. To do this well, marketers need to Phone Number List understand how people think. It's no wonder, then, that the most effective marketing principles are based on psychology. Urgency is one of the most relevant psychological principles that can be applied to e-commerce. In this blog post, we describe the psychology of urgency and show you nine ways you can use it to increase conversions. How Urgency Influences Behavior When a task is urgent, people are more likely to take action. Interestingly, this is even the case when the sense of urgency is artificially created. Five experiments in a 2018 study showed that when unimportant tasks are characterized by false urgency (e.g. an illusion of exhalation), people are more likely to perform them on more important tasks. This psychological principle is called the “simple urgency effect”. E-commerce marketers can use the simple urgency effect to get people to take action. Click this button. Enter these card details. Make that purchase. Why is urgency important in e-commerce? In the Phone Number List digital age, customer journeys are complex. The buying process winds between multiple channels and devices. It's rarely linear. In addition, the path to purchase is often long. With such a range of choices and prices, customers can take days, weeks, or even months to research options. Adding elements into the customer experience that create urgency speeds things up. This encourages those who are considering buying to do so now, to avoid missing out. Strategic use of urgency triggers purchases from impulse and frequent buyers. It can even generate demand that leads to sales that might not have happened otherwise. 9 ways to drive conversions with urgency Want to harness the power of urgency? Here are nine tactics you can implement to increase conversions:1# Set deadlines Limiting the Phone Number List time buyers have is an effective way to trigger the urgency to buy. Researchers in a 2006 study found that shorter lead times create a greater sense of urgency which leads to higher purchase intentions. Setting deadlines is an easy way to implement this tactic.
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